Times Square is the beating heart of New York City—bright, bold, and unmistakably iconic. Whether you’re visiting NYC for the first time or rediscovering the city, Times Square offers world-famous attractions, incredible dining, and nonstop entertainment all in one walkable neighborhood.
This ultimate Times Square guide breaks down the best things to do, where to eat, and how to make the most of your visit—starting with one must-see attraction that captures the spirit of New York like no other: RiseNY.
Best Attractions in Times Square
RiseNY: See the Best of NYC in One Experience
If you’re looking for the best attraction in Times Square, RiseNY should be at the top of your list. This immersive experience blends museum-style galleries with a thrilling ride that lets you soar over the New York City skyline.
Located right in Times Square, RiseNY takes guests through New York’s history and pop culture—from music, fashion, film, and finance to the moments that shaped the city—before lifting you into a flight simulation over NYC’s most iconic landmarks.
Why RiseNY stands out:
- Fully indoor attraction in Times Square
- Combines history, culture, and a ride experience
- Ideal for families, couples, and groups
- A perfect first stop for visitors
If you want to understand New York City—and then fly over it—RiseNY delivers an unforgettable start to any Times Square itinerary.
Broadway & The Theater District
No visit to Times Square is complete without seeing a Broadway show. The surrounding Theater District is home to world-class productions ranging from long-running classics to buzzy new hits.
Pro tip: Plan your day with RiseNY in the afternoon, dinner nearby, and a Broadway show in the evening for a seamless Times Square experience.
Times Square Ball Drop & Landmarks
Times Square is home to some of NYC’s most famous landmarks, including:
- The Times Square Ball, lowered every New Year’s Eve
- One Times Square, the center of global New Year’s celebrations
- The TKTS Booth, where visitors can find same-day Broadway tickets
Even outside of New Year’s Eve, Times Square is electric day and night.
Where to Eat in Times Square
Times Square’s dining scene offers far more than fast food. You’ll find everything from quick bites to sit-down restaurants perfect for pre-theater meals.
Casual & Quick Dining
- Carmine’s – Family-style Italian favorites
- Junior’s Restaurant – Famous for cheesecake
- Shake Shack – A reliable NYC staple
Sit-Down & Pre-Theater Favorites
- The Lambs Club – Classic American cuisine
- Sardi’s – A Broadway institution
- Blue Fin – Seafood and sushi with a stylish vibe
With so many options nearby, it’s easy to plan meals around your RiseNY visit or Broadway show.
Entertainment Beyond Broadway
Times Square offers entertainment beyond the stage, making it a destination all its own.
Museums & Immersive Experiences
- RiseNY – An immersive journey through NYC culture capped by a skyline flight
- Interactive exhibits and pop-up experiences throughout the district
Live Performances & Street Energy
From street performers to pop-up concerts, Times Square always feels alive—especially in the evenings.
Best Time to Visit Times Square
Times Square is busy year-round, but planning your timing can elevate your experience.
- Morning: Fewer crowds, great for photos
- Afternoon: Ideal for indoor attractions like RiseNY
- Evening: Bright lights, Broadway shows, and peak energy
Visiting indoor attractions during peak hours helps you enjoy the area without feeling overwhelmed.
Tips for Visiting Times Square
- Wear comfortable shoes—everything is walkable
- Plan indoor experiences to break up outdoor sightseeing
- Book attraction tickets in advance when possible
- Combine RiseNY with nearby dining and Broadway for a full-day plan
Why Times Square Belongs on Every NYC Itinerary
Times Square is more than flashing lights—it’s where New York’s history, entertainment, and energy collide. From soaring over the skyline at RiseNY to catching a Broadway show and dining steps from iconic landmarks, it’s one of the most dynamic neighborhoods in the world.
If you’re planning your NYC trip and searching for the best Times Square attractions, dining, and entertainment, start here—and make RiseNY your first stop to experience New York from every angle.
