What Is RiseNY? A First-Time Visitor’s Guide

January 15, 2026

If you’re planning a trip to New York City or searching for a unique attraction in Times Square, you may be asking: What is RiseNY?
RiseNY is an immersive New York City experience that combines interactive museum-style exhibitions with a thrilling flight simulation ride—offering visitors a one-of-a-kind way to explore the city’s history, culture, and skyline, all in one visit.

This first-time visitor’s guide covers everything you need to know before visiting RiseNY, including what to expect, how long it takes, and who it’s best for.

What Is RiseNY?

RiseNY is a fully indoor, immersive attraction located in the heart of Times Square. The experience blends storytelling, cutting-edge technology, and hands-on exhibits to showcase what makes New York City one of the most influential cities in the world.

Your visit culminates in a soaring flight simulation that lifts guests 30 feet in the air and takes them on a breathtaking journey over NYC’s most iconic landmarks—without ever leaving Manhattan.

What to Expect at RiseNY

RiseNY is designed as a guided experience, making it easy and engaging for first-time visitors.

1. Immersive NYC Exhibitions

Before the ride, guests move through a series of interactive galleries exploring the industries that shaped New York City, including:

  • Finance
  • Media and broadcasting
  • Fashion
  • Music
  • Broadway

Each gallery combines artifacts, multimedia displays, and storytelling to bring NYC’s history and cultural impact to life.

2. RiseNY’s Soaring Flight Ride

The highlight of the experience is RiseNY’s signature flight simulation. Guests are suspended in front of a massive screen and lifted into the air, creating the sensation of flying over:

  • Times Square
  • Central Park
  • The Statue of Liberty
  • The Brooklyn Bridge
  • And more iconic NYC landmarks

The ride is smooth, thrilling, and designed for a wide range of ages—making it a favorite for first-time visitors.

How Long Does RiseNY Take?

Most guests spend 60–90 minutes at RiseNY, making it easy to fit into a busy NYC itinerary. The structured flow means you won’t feel rushed, but you also won’t need to dedicate an entire day.

This makes RiseNY ideal for:

  • First-time NYC visitors
  • Tour groups
  • Families
  • Corporate outings
  • Travelers with limited time in the city

Where Is RiseNY Located?

RiseNY is conveniently located in Times Square, one of New York City’s most accessible neighborhoods.

  • Easily reachable by multiple subway lines
  • Steps away from Broadway theaters, restaurants, and hotels
  • A perfect stop before or after sightseeing in Midtown Manhattan

Its central location makes it an excellent anchor attraction for visitors exploring NYC for the first time.

Who Is RiseNY Best For?

One of RiseNY’s biggest strengths is its broad appeal.

Visitors to NYC

RiseNY offers a comprehensive introduction to the city’s history, culture, and landmarks—perfect for visitors who want to understand NYC beyond just sightseeing.

Families and Students

The interactive exhibits and immersive ride make learning about New York City engaging for kids, teens, and students of all ages.

Tour Groups

RiseNY is fully indoors, centrally located, and designed to keep groups moving together—making it a reliable and memorable stop for group itineraries.

Corporate Groups and Events

RiseNY also offers adaptable spaces and private event options, providing a unique alternative to traditional corporate outings or team-building activities.

Is RiseNY Worth Visiting?

If you’re looking for a unique NYC attraction that combines education, entertainment, and unforgettable views, RiseNY is absolutely worth visiting. Unlike traditional museums or observation decks, RiseNY delivers a complete experience—telling the story of New York City and letting you experience it from above.

Visitors consistently praise RiseNY for:

  • Its immersive storytelling
  • The flight simulation experience
  • Its convenient Times Square location
  • Its appeal to all ages

Tips for First-Time Visitors to RiseNY

  • Book tickets in advance, especially during weekends and peak travel seasons
  • Arrive on time to ensure the best flow through the experience
  • Wear comfortable clothing, as you’ll be walking through multiple galleries
  • Plan nearby activities, such as Broadway shows or dining in Times Square

Experience New York City Like Never Before

So, what is RiseNY? It’s part museum, part ride, and entirely New York.

For first-time visitors, RiseNY offers an unforgettable introduction to the city’s history, culture, and iconic skyline—all under one roof. Whether you’re visiting NYC for the first time or rediscovering it from a new perspective, RiseNY is an experience you won’t want to miss.

Plan your visit and rise above New York City at RiseNY.

BACK TO BLOG